I’m a Senior Copywriter/ACD with 13+ years experience crafting copy for brands big and small.
I studied copywriting at Miami Ad School in SF and have subsequently taught there.
I believe in ideas first. The best copy and design come from great insights and truths—whether working on a huge campaign or a single direct mail piece.
Working both in-house and at an ad agency has taught me how important it is to collaborate and trust colleagues in either position.
Writing for different brands has taught me that most companies face the same challenges.
Having been a copywriter for health insurance, I learned how to stay creative while navigating thorny legal and regulatory terrain.